By the end of this year, m-commerce is forecast to share 72.9% of the total e-commerce sales worldwide. Needless to say, m-commerce is the future of e-commerce.
A mobile app gives wings to your business and takes it to everyone’s pockets. Customers can use the camera, GPS, audio-search, and other mobile-specific features of your app that enhance their experience. With easy payment options, product alerts, and push notifications, a mobile app also helps increase the conversion rate. It also represents your brand and increases your brand visibility. As every time a customer opens their mobile, they can see your app icon.
If you are also a Magento store owner and want to learn how to start Magento ecommerce app development, this post will walk you through all you need to know for that.
Features You Must Have in Your Mobile App
There are some must-have features you can’t afford to forget while planning your app development.
1. Hassle-Free Registration and User Profile Management
Your app shouldn’t make managing and updating personal details troublesome for customers. Moreover, your app should also let them manage wish lists, recover passwords, notifications, etc. This way, enhancing your user experience will help boost engagement and sales. So, make sure that your mobile app for Magento makes your customers’ profile management easy.
2. Support for Dynamic Layouts
There should be support for dynamic layouts to customize your mobile app’s look and feel for Magento. The home page of your Magento 2 mobile app can make or break your impression on customers.
So, always consider freedom of customization of your homepage and other pages a part of your Magento ecommerce app development strategy. You should be able to use dynamic layouts and drag-and-drop widgets to configure the home page and other pages.
3. Live Synchronization
Real-time synchronization between your online store and Magento 2 mobile app is essential. If you upload any new product, update its details, or make any other changes on your site, they should automatically reflect in your mobile app for Magento.
This will help save your time in making changes manually and individually on your site and app. Hence, make sure that you equip your mobile app with live synchronization.
4. Out-and-Out Seamless Navigation
While considering Magento ecommerce app development, make it a point to keep your app easily navigable throughout. Your users shouldn’t have a hard time finding product listings, wish lists, orders, and settings.
They should be able to access them all right from your app’s dashboard. Your app should also facilitate the filtering and sorting of products for customers to help them view what they want and save time in wading through categories.
5. Push Notifications
There should be a way to remind your customers that you exist. Alerts and push notifications can do that for you. During your Magento ecommerce app development process, don’t forget to integrate push notifications.
Push notifications will help you keep your customers informed about ongoing offers, discounts, coupon codes, and other important updates. It will help you build brand loyalty and get you more engagement and value.
6. Single-Page Checkout
Customers seek convenience. And if you fail to provide that, they may drift away. The same holds for the checkout experience. When customers like a product and intend to buy it, they expect the most straightforward checkout process. They might abandon the cart if they have to go through a lengthy checkout involving 2 or 3 redirects.
So, don’t let your customers feel tired and confused at the checkout stage. Integrate the functionality of the one-page checkout process into your Magento ecommerce app development. It won’t only help you uplift customers’ experience but also reduce your cart abandonment rate.
7. Voice and Barcode Search
Customers today want everything fast and at their fingertips. They sometimes don’t want to type to search for something. This is where including voice search in your Magento ecommerce app development process can come in handy. Voice search will come in handy and make your customers’ shopping easy and fast.
Also, provide barcode search to make re-ordering of a product your customers already have convenient. They can simply scan the barcode on the product, and your app will open up the same product’s details and make checkout quick.
8. Easy Order Management
Customers should find it handy to view their purchase history and orders. Your mobile app should also let them track, cancel, or repeat an order whenever they want. Easy order management is sure to give them one more reason to like your mobile app and buy from it.
9. Geo-Tracking and Saving of Addresses
Your Magento 2 mobile app should provide convenience while filling in addresses. For that, you can integrate geo-tracking in your mobile app that auto-fills a customers’ current location when they turn on GPS.
There should be a feature to let your customer save their most-used addresses. Whenever they order, those addresses should show up to choose from. The customer can then pick a preferable delivery address and speed up checkout instead of filling in a new address again.
10. Customer Support, Social Media Integration, Multiple Payment Options
See to it that your mobile app provides a support option in the form of a contact number, live chat, chatbot, etc. Your customers should have an easy way to connect with you for any query or concern within your app.
Besides, let your customers log in to your app through social media accounts like Google or Facebook.
Offering your customers multiple payment options helps them choose the best payment option as per their convenience at a given time. You should also let them save their card details and default payment method to use for checkout.
Ways to Build Your Mobile App for Magento
There are mainly two approaches to Magento ecommerce app development.
The first approach will suit you better if you are new to online businesses. If you don’t know how to start your Magento ecommerce app development and have budget constraints, you can consider a pre-built framework available for your app.
Our Magento 2 App Builder is a pre-built framework that you can use to set up your app within a week. It provides you with all the native and cross-platform features at a small fraction of the cost of Magento ecommerce app development from scratch. You can also get drag-and-drop functionality, seamless navigation, one-step checkout, and more you seek. You can always scale features as per your requirements later.
The second approach is traditional, in which you build a custom app from scratch. It fits you more if your business is going great and can afford heavy capital investment initially.
First, you find the right resources and technology available with you for your Magento ecommerce app development. Second, you’ll need to review the budget and features you wish to provide that will suit your business. Third, you’ll need to track the development process and testing phase until your mobile app for Magento goes live.
These are just the basic steps. The actual process may be more complicated and time-consuming based on your requirements. If you still think it is worth going for and making something exclusive to your business, go ahead. And we can help you with that as well!
We provide the best-in-class custom-build app development services that can get your app off the ground in minimum time. Our Magento certified experts gather your requirements, prepare a prototype, ask for feedback, and proceed. They also keep you posted about the latest development and test it for quality before rolling it out to you.
Build your next-gen Magento 2 mobile app now!
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