E-commerce and social media have transformed the world we respire in. People are highly active on social media today and it has blossomed the lives of e-commerce. We all love its ease and flexibilities but the real question is, why have people clung towards this change?
Reasons are manifold but the availability of choices has to be one of the best reasons for triggering this digital revolution. The online competition is booming with more and more technological innovations and to increase the number of sales, these e-comms ought to provide personalization and scope of customization to their customers.
People are attracted towards the products which are an indication of their personality and individuality. Products which let them express their thoughts freely is what they crave for. Personalization is one perfect way to give the customers their own customizations which can eventually instigate the business growth.
Customization of apparels, handbags, shoes, jewelry, eye lenses, etc are a few range of products which can be targeted for providing personalization. But how to provide these personalizations on the e-commerce website?
Product Customization Extension is a tool that allows the web merchants to give their customers an opportunity to create their own personalized printable designs, which the customers can use in the products they order.
Too many are the product design extensions available today, but Magento product customizer is the most widely used extension by the Indian e-commerce websites.
Let us figure out the peculiarities of Magento Product Customisation Extension.
Fully Responsive Design
This becomes extremely crucial as it has a direct impact on the productivity of a startup and their prospective customers. This feature allows the tool to be used anywhere through any mobile or computer devices as it comes with a responsive design. It also provides hassle-free browsing compatibility regardless of the platform.
Wider Range of Custom Options
The Magento Product Customization extension renders features like drag and drop, cliparts, fonts, Coloring pallets, etc; which are imperative for allowing the users to design personalized products of their preferred choice.
The added picture uploading option can also be utilized for product customization by the users. The users can also include some text with a personalized image to get the completely changed look of the product which is exact to the specifications.
The advanced colouring option along with different styles and fonts also allows the users to design fully customized tee shirts, buttons, signs, stickers etc.
Powerful Admin Panel/Backend
It gives the administrator commanding authority to manage the fonts, colour patterns, sample quotes, artworks & categories. Admin can make changes to the number of themes and cliparts.
Admin can control the prizes of cliparts, layouts, photo uploads texts etc in accordance with the business needs and requirements.
Not just the prizing, but the administrator can also manage the product design template and can also setup multiple or special artworks colour.
Easy Ecommerce Platform Integration
This is a trait which allows the printing retailer or the storekeeper to provide seamless user experience to the potentially new and existing customers. It is made for the web to print industry where the users can be the printing vendors who deal in customized printed products, print brokers or the online stores which sell the customized and personalized products.
The product customizer is easy to install, and it can be easily used the customers for creating print ready designs.
Treat for the Customers
Customers can create their own custom designs under “My Account” and can also share their designs with their friends. They can transform text or artworks from library free of cost. To add on and maximize the personalization experience, the users can also crop the uploaded photo. Even the photo can be uploaded from gallery or from social connection plug ins.
The responsive user interface allows the user to design freely using tablets and other mobile devices. The user interface itself is simple enough for faster design. These features provide ample amount of freedom to the users, administrator and retailers; ultimately fulfilling the goal of providing customizations to the users for creating personalized printable designs.
The Magento Product Customizer allows the users to create customized designs in these variants:
T-Shirt Designer
The T-shirt designer is a tool which allows the users to express their thoughts with the t-shirt as the medium. Various customization options available in the tool intend to let the users create personalized designs. The text features, the fonts gallery, personalized image upload, clip art customization provided by the Magento extension, magnify the scope of product customization that the user can utilise.
Card Designer
Cards can be made attractive using the different clipart, fonts, preloaded templates. These card design customization can also be administered in accordance of the cost. The group designing feature is the most useful feature here, where several design objects can be grouped together on the canvas and their position can be modified for the likeable personalized printable design.
Gift Designer
Mugs and other gift equipment can be allowed to design as the store desires. These design is created on the canvas and the print is applied on the object t after the order. For the design, customers can not only upload image but can also give them special masking effects to get the desired outputs.
Mobile and Laptop Skin Designer
By enabling Google fonts in the design tool, the admin can let the users choose different fonts supported by Google. Admin can also upload various TTF format fonts which the users can utilise for adding text to their designs.
Sign and Poster Designer
The customers can design both sides of the posters or they can be restricted to any single side depending on the printing capability and cost considerations. This can be determined from the back end settings.
Value Added Features
- Name and Numbers – The customers can print their name/numbers in tandem on the apparel.
- Full Screen View – The design studio can be displayed in fullscreen mode to get a distraction free interface for designing products.
- Print Color Management – If the printer supports specific Colors, this feature allows the administrator to restrict the user from using certain Colors.
- Quotes Management – Popular quotes can be added under multiple categories to let the customers find them and use them while designing.
- Design Preview – Customers can be given a full screen preview to their creative design of the products they design.
Magento Product Customization Extension is a tool which provides a design platform to the e commerce retailer with immense amount of customizations for the desired personalization and lets the users create printable designs of their imaginations.
Various products such as the t-shirts, greeting cards, business cards, gift objects, mobile skins, signs and posters can be designed using the product customizer and can be printed when ordered with ease. The vast customization options available in the tool magnifies the scope of design. Magento magnifies and amplifies the product customization and it gives personalized brushes and colors to the customers to design the world of their desires.
