Digital transformation is shaping the future of every business today. BSS transformation is an important component of digital transformation that enables service providers to transform their business support systems (BSS) to meet the changing market demands. According to the research, the digital transformation market is forecast to reach $3.3 tn by 2025. Another stat reveals that 89% of companies have already adopted digital-first business strategy or are planning to adopt soon.
Out of all the different methods that contribute to digital transformation, mobile apps are going to be among the top players. However, before proceeding any further and discussing how mobile apps contribute to digital transformation, it is essential to understand what digital transformation is.
Overview of Digital Transformation
Digital transformation means leveraging digital technologies to introduce some new or modify your existing business operations, culture, and customer experiences to keep up with the changing market demands. Digital transformation helps you make your business future-ready in this digital age.
There are four key areas where digital transformation plays a crucial role. They are technology integration, improving customer experience, improving operations, and changing organizational structure.
How Mobile Apps Can Shape the Digital Transformation for Businesses
Be it a small start-up or a small or medium-sized business, a mobile app can help them upscale their digital transformation and return them a good ROI. Now that you have the basic idea of digital transformation, let’s understand what role mobile apps play in it.
So, here are the ways mobile apps can help accelerate digital transformation of your business.
- Better Outreach
- Enhanced Customer Experience
- Portability
- Better Engagement
- Easier Workforce management
- Improved Mobility
So, we are going to discuss in detail how each of the ways makes mobile apps indispensable for digital transformation.
1. Better Outreach
According to Statista, the number of app downloads across the globe was 142 billion in the previous year. And this figure is forecast to touch 184 billion by 2024. Needless to say, mobile apps are the best fit if you intend to increase the outreach of your business in a short span of time. The better the outreach, the higher the return on interest becomes and contributes to digital transformation of your business.
2. Enhanced Customer Experience
Enhancing customer experience is one of the most important goals of any business. And a mobile app helps you take your customers’ experience to the next level. You can incorporate mobile apps in your digital transformation strategy to gain customer’s engagement and loyalty faster.
This is because customers can get to use mobile-specific features like audio search, GPS, etc. which grabs their attention. Further, features like an interactive home page, easily navigable options, fast checkout, wish lists, etc. make it more useful for customers. You can even incorporate Augmented Reality and Virtual Reality in your mobile app to augment your customers’ engagement level. This way, letting them do virtually everything right from viewing, filtering, and buying from mobile apps transforms your business and their experience and makes it digital!
3. Mobility
A large part of digital transformation is about mobility of your business. There should be a way to streamline your business operations and provide your resources easy access to whatever they need. An enterprise mobility solution provides that way and brings down the complexities of business processes and enables easier communication and smooth flow of information. This in turn helps boost overall productivity. The Bring Your Own Device (BYOD) trend has become so popular that all the enterprises are now looking for custom-made mobile apps to digitize their business fully.
4. Better Engagement
Digital transformation doesn’t just cover implementing fancy technologies. Customers should also love those technologies and use them instead of the generic technologies. A mobile app is one of the most essential technologies people have adapted largely over the past few years. There is an app for virtually anything and everything which signifies its importance in digital transformation, productivity, and engagement.
5. Portability
As long as your employees and customers can’t access your business on the go, you can’t call your business completely digitally transformed. Portability is one of the key aspects of a truly digital business. Therefore, keeping portability as a part of your digital transformation strategy is a must.
A great way to ensure portability is through development of a mobile app for your business. You can let your customers, employees, and other parties involved use your mobile app to access the relevant information easily and fast. This way, mobile apps contribute to bringing portability to your business and help digitally transform your business.
6. Easier workforce management
A mobile app doesn’t just make you help tackle challenges in business operations but also helps in managing your workforce better. You can create a workforce management app for your organization to help streamline your management operations. You can allocate different tasks to different employees from different departments and track their progress.
When you manage your workforce with a few simple clicks on your app, which is again a step closer to digital transformation of your business.
COVID-19 Has Made a Mobile App Indispensable for Businesses
Until the beginning of 2020, a business could still think of surviving or competing without a mobile app. However, since the onset of the global pandemic, picturing the growth of a business without digital presence and potability is impossible. Hence, the growing need for business apps. All of the businesses today are after a good user-friendly mobile app for their Magento website.
The reason is – Corona has forced not only the young digital natives but also older people that aren’t much into digital gadgets to rethink and adapt to the changing times. Various countries around the world are still reeling under Corona waves and deaths in huge numbers. And the people no longer want or can go out as freely as they could earlier to shop anything. Hence, the trend of downloading mobile apps for virtually anything and everything is at its peak.
When it comes to start-ups, a mobile app has actually opened new avenues for their growth as they can engage their users with different app-specific offers and discounts in the initial phase. Further, they can also leverage the mobile-first features and a catchy user interface to enhance their customers’ experience.
In short, businesses today can take their outreach, visibility, and profitability to the next level in a short span of time with a business app.
Get a Mobile App Off the Ground for Your Business Now
Now that you know how a mobile app is crucial to your business, it is high time you built an app for your business.
There are two ways you can create a mobile app. The first traditional method involves building an app from scratch which involves more time, effort, money, and of course expertise.
The other method is a short-cut approach which is suitable especially for start-ups with budget limitations. Building an app by using a pre-built app development framework. All you need to do is customize it as per your business requirements and objectives and you’re done!
AppJetty – Your Ultimate App Development Partner
If you are looking for a mobile app development solution that can help you launch your app fast, you are at the right place. We, at AppJetty, provide the best-in-class Magento mobile app development solution and services.
If you have just set off as a start-up, are tight on budget, and looking to build an app with minimum investment, our Magento Mobile App Builder can help you do that. It is a pre-built app framework that you can use to launch your own app within 4-5 days. It comes with support for all the native features including user profile management, push notifications, seamless navigation, categories and sub-categories, and more. You can either integrate it as it is or customize it to make it a perfect fit for your business.
We also provide app development services to help you build an app exclusively for your business. You can simply give your requirements for our development team to analyze and come up with the best development roadmap for your app. We also provide continuous updates until the app is ready. Our QA team tests it for market-readiness and hands it over to you once everything is alright.
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