Every time I hear sales, it reminds me of the globally popular and Oscar-nominee character John Belfort. Doesn’t the name ring a bell in your head? Well, let me give you another dialogue, “Sell me this pen.” to make your guess-work easier. By now, the movie’s name must have struck your mind.
Belfort is the popular character from Leo’s movie The Wolf of Wall Street. Anyone who is a Leo’s fan and has an interest in sales must have watched it at least once. It’s one of the masterpieces by Martin Scorsese and shows how a simple man turns from a nobody into a multi-billionaire stock-broker with his sales skills and some “notorious” ways.
That said, you can’t become another John Belfort and you mustn’t. However, you can still grow from a sales rep into a successful sales manager. All you need is the right approach and sales strategies.
So, if you are looking to begin your career in sales and looking for some basic sales tips; you’ve come to the right place. In this post, we’ll walk you through some top sales tips for beginners that you can follow to grow fast.
1. Know Your Product In and Out
If you are the ambassador of a product and intend to sell it, you must have full knowledge about it. Hence, it is important for you to understand and learn all the functions and features of your products well beforehand. For that, you can take help from all the demo videos and support documents available in your organization’s knowledge base.
Besides that, you can also research your competitors who offer similar products to find out how your product stands out. You should also know what each feature does and what purpose it exactly serves.
There are various questions that your potential customers may shoot on you before they buy anything. They may ask whether your product has the feature to solve a particular problem they have. There can be questions about the kind of technology they may need to use the features and the range of customization possible in the product.
Besides, they may be willing to know about the price of the basic product and cost of customization. They may also be interested in knowing whether they get any training or support in the beginning.
Prepare yourself for all these sorts of questions by knowing your product as well as you can. The complete knowledge of the product won’t only help you create a better pitch but also create the roadmap according to customers’ reactions.
2. Put Yourself in Your Customers’ Shoes
Think like a customer to sell to a customer – that’s the mantra you must follow. As you have given your best, it’s natural for you to think that your product is one of the best. But that’s not the reality. It’s the customers who decide how good your product is and how much you need to improvise it.
To find this out, identifying your customers’ pain points is crucial. Your product may promise a lot but if it fails to address some specific pain-points of your customers, it is of no avail. That is why, think of ways to find out and gaps in the market that your product can plug in.
Interact with your prospect to identify their most common queries, pain points, and what they expect. You can ask them how their business works, and what their goals are. You can also find out what roadblocks they are currently facing due to the technology they are using. There can also be questions about any budget constraints and expectations they may be having from the product.
When you ask these questions to your customers via surveys, emails, or over the phone; this helps you collect the rough database to start off your sales process. One thing you must remember while collecting your prospects’ pain points is that you should analyze them well. If you listen to pain-points well and convey how your product can redress them; it becomes the best natural sales pitch.
3. Be Proactive – Know Your Customers before They Know You
Your prospects expect you to provide answers they want to their questions. If you have all the information about your prospect and what their problem is; you are already ahead of the game.
That is why, gather all the information about your prospect before you have an in-person meet or call with them.
Even if any prospect or customer calls you up off guard; make sure you have fast access to some basic information they may want to know. The right responses at the right time is the key to converting your maximum prospects into customers.
Always Follow Up
The follow-up stage follows after your first interaction with your prospect. Not every prospect is ready to seal the deal right away. They may look out for different options in terms of quality, service, or price. This is where you must be extra active and reconnect with your prospect a few times. You may need to nudge your prospects into becoming your customers several times in different ways.
You can send follow-up emails to your customers. You can also call them up a time or two to check what they are thinking. Follow-up emails and calls show you in the good light as prospects think you care for them. Just don’t overdo follow-up activities to the point of backfiring.
4. Embrace Rejection as an Opportunity, Learn, and Move On
Sales and rejection are inseparable. No matter how hard you try, there may be some points when you have to fail rejection. Don’t get dejected by rejection but take it as an opportunity to find the scope for improvement and work on that. There may be several reasons for rejection including a better competitor’s offering, budget restrictions, or change of needs. Try to figure out the exact reason and act accordingly to eliminate the reason, if possible.
You must also understand that not all rejections are always due to a controllable factor. Sometimes, even with everything right, a prospect changes their mind and drops the idea of business with you.
However, a weak link in your sales strategy is one of the most common reasons for rejection from a prospect. Try to find that weak link out and remove it to strengthen your sales strategy and make it more adaptable to prospects’ concerns and needs.
Learn to build on the rejections instead of breaking under them!
5. Integrate the Right Technology
If you are a sales manager, it can be too tough for you to retrieve all your customers’ details via CRM and locating them separately on a map. You may also find it difficult to manage activities, appointments, tasks, etc. of customers in a separate calendar or sheet.
What if you get a technology that can let you manage all your activities centrally and visualize your CRM records right on the map? Yes – it is possible through integration of a mapping plugin and calendar plugin into your CRM.
Simplify Sales Management with AppJetty
If you are looking to make your customer location-marking and activity management simpler, AppJetty has got you the right plug-ins for that.
Our Mappyfield 365 for Dynamics 365 is a next-gen mapping plugin that lets you plot all your CRM records on the map. You can also create and share optimized routes, live-track your on-field resources, schedule appointments, view heat maps, manage territories, and more. All these features ensure that you make the most of your sales reps and optimize their potential and efforts.
Our Calendar 365 for Dynamics is also a calendar plugin that you can use to create and share activities with resources. You can also manage custom activities, manage resources, create custom calendars for individual reps, and set real-time reminders, etc.
To Sum Up
If you have the right sales tips and techniques in place along with the right technology to manage it, nobody can stop you from hitting success. So, be confident, get the hang of the basic sales tips, and you’re all set to make it big in sales.
Feel free to reach out to us at [email protected] for any questions or queries about sales tips or technology.
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