If you are one of the brick and mortar store owners who have recently moved to having a Magento store, you might find it challenging to attract traffic on your ecommerce website. With so many competitors in the ecommerce space, it is important for you to make your estore stand out from others.
One of the most effective ways of making this possible is – through Search Engine Optimization. In this blog, we will acquaint you with some important guidelines on applying SEO techniques to your Magento store. If you are not comfortable with the technical aspects of SEO for your Magento store, you can use our advanced Magento SEO extension.
But before that, we must understand what Search Engine Optimization is.
SEO and its working
Search Engine Optimization is a process which is undertaken to make your website rank higher on popular search engines like Google, Yahoo and Bing. This should be done by applying organic (unpaid) efforts. When your customers type a word related to your business on one of these search engines, your website shows up on the first page of search engine with other relevant pages. As people do not go beyond the first two pages, you must make sure that your ecommerce website ranks on the first page.
So how do you ensure that this works for you? Here’s how it can.
1. Use titles and Meta tags
Meta titles are the short 60 to 70 word sentences found underneath the website link on search engines. Whereas, Meta keywords are the search words based on which you want your website to be found. Well written Meta tags and titles lead Googlebot to crawl and index the pages of your website. They also promote your website to show up in organic results of Google. Start writing precise descriptions, titles and keywords if you want to be found online.
2. Find keywords that work
The keywords you use on your website make it easy for your customers to find your brand on the search engine. If you are confused about the type of keywords you need to use, you can make use of a tool like ‘Google Keyword Planner’. It helps you to find out about the mostly used keywords, average searches they receive and suggest you with new keywords. You can use these keywords for the content of your website and also incorporate them in your blogs.
3. Write and maintain blogs
SEO is not confined to using the right keywords. You should also have a blog friendly ecommerce platform so that you can post blogs related to your products. People who are interested in knowing and reading about your product or services will keep visiting your blog. If your content is engaging and interactive, your relationship with clients will improve. Also, if Google finds out that your business website is credible and authentic, it will put you high up on the search result pages.
4. Make your presence felt on social media
Social media platforms like Facebook, Twitter and Instagram play a significant role in promoting your business. But Social Media platforms are not enough. You must club it together with the right kind of content marketing and SEO. So how does your presence on social media influence search engines? When you share something interesting and your readers start sharing your content and it will boost your website on the first few pages of Google Search Engine. But in order to make this possible, you must understand your target audience and write useful content instead of just concentrating on selling your products.
5. Optimize ecommerce sales through Google Analytics
Once you have used the right Meta tags and are done with setting up the social media accounts, you need to have a system that helps you to track your website’s traffic and online sales. Try using a Google Analytics UA tag for tracking your ecommerce sales. With the help of this tag, you will be able to know about your website’s usage data, bounce rate, traffic sources etc. After you have incorporated the Google Analytics code, you must set up ecommerce tracking which will help you to keep a track of transactions done on your website. Through Google Analytics, you will be able to find out which of your products are selling well and which are not. It will help you to work towards improving your products and services.
We hope that the above given tips will help you to boost your Magento store on search engines using Search Engine Optimization. Use them along with the on page SEo options provided by our SEO extension SEO Hub and you won’t have to worry about SEO for your Magento store.
